Harmony & Unity
Harmony
Harmony is “The main goal of graphic design,” according to Alex White, author of “The Elements of Graphic Design.” So, you know it must be important. Harmony is what you get when all the pieces work together. Nothing should be superfluous. Great design is just enough and never too much. Make sure all the details accord with one another before you consider the project complete.
Visual unity is one of the most important aspects of well-developed art and is planned by the artist.
Unity provides the cohesive quailty that makes an artwork feel complete and finished.
When all the elements in a work look as though they belong together, the artist has achieved unity.
Visual unity is one of the most important aspects of well-developed art and is planned by the artist.
Unity provides the cohesive quailty that makes an artwork feel complete and finished.
When all the elements in a work look as though they belong together, the artist has achieved unity.
Nowhere is unity more important than in an ad campaign. Creating unity is a form of branding: you must establish a look and attitude that are recognizable even before the content of the ad is read. This particular campaign for Target works quite well in this way. The design is fresh and attention-getting.
As simple as the idea is—combining related objects with images of the products the ads feature—it is sure to get noticed because it is also playful. Too olften, the tendency is to take our assignments so seriously that we forget the value of whimsy and entertaining design in making customers feel good about the products we are endeavoring to sell.
Another nice feature of these ads is the treatment of the type. Not only are the headlines clever but the type is tastefully applied to the ad. It is interesting that the Target nameplate does not exist anywhere on the ads. The symbol is enough to identify the store.
Unity is a measure of how the elements of a page seem to fit together - to belong together. A unified work of art represents first a whole, then the sum of its parts.
What is it?
All of the design elements (images, fonts) are consistent with each other in shape, style and colour and consistent with the overall message of the image and from a commercial point of view, its target market.
Why is important?
- Establishing and maintaining a consistency throughout your printed piece is essential to the success of your design.
- If there is no unity than the main message of the design may be lost or miss the targeted audience.
- Unity helps to hold the image together both image wise and message wise.
How to achieve it
- Similarity: Repeating colors, shapes, values, textures, or lines creates a visual relationship between elements, called correspondence.
Line Colour Shapes Space Texture Typography Scale/Size Dominance Balance Harmony Main
